Question 1

Where is Tsutsui Fabric Store?

Accepted Answer

Tsutsui Fabric Store is in Suginami, Tokyo, Japan. You can see its exact position from the map coordinates and the Street View link.

Question 2

Which scene of NEW GAME! does Tsutsui Fabric Store appear in?

Accepted Answer

Tsutsui Fabric Store appears in EP1 of NEW GAME!.

Question 3

Can I visit Tsutsui Fabric Store?

Accepted Answer

Yes. Tsutsui Fabric Store is a real place you can visit. Check what it looks like on Street View before you go.

Question 4

Where was NEW GAME! filmed?

Accepted Answer

Anime and manga are not filmed the way live action is. Their backgrounds are painted from photographs of real locations, and Tsutsui Fabric Store is one of those real places (EP1).